Welcome back everyone! I am so happy to be back at Whitewater and am looking forward to starting my junior year. Even though this is my third year here, this will only be my second semester as a PR student.
I spent most of my summer working at The Limited and interning for Barb Endl, the president of Tomorrow’s Hope. I spent most of my internship working on social media for the organization. I used tactics like Facebook, Twitter, Linked In, and YouTube. Before the summer started we had approximately eleven followers on Facebook. So I really had to brainstorm and come up with a way to get people aware that Tomorrow’s Hope is on Facebook. We started out by using Endl’s personal email and sending a request to like us on Facebook. This helped us gain our followers to about eighty. However, we still wanted more. So we started putting the Facebook, Twitter, Linked In, and YouTube logos on all of the newspaper ads and PSA campaigns which ran on the radio stations. Our main promotion was going to be creating a Warhawk Tech Booth at Walk Fest, Ride with a Buddy, and Dirty Fit. We set up computers and a projection screen and went around and took pictures of the events. We then uploaded them to the Facebook site and displayed the pictures on the projector screen. We also had business cards printed and handed them out at the events. After the events our number of followers grew significantly and right now we have 193 followers.
I also had an opportunity to do a PSA for the events Walk Fest, Ride with a Buddy, and Dirty Fit. This was really cool because I had to learn how to condense everything important that we have been using in the press releases into just a thirty second PSA. It took me a few attempts to get it perfect but I think that everyone was really happy with the end result. Overall I had an amazing summer and an even more amazing experience working with Tomorrow’s Hope.
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